Welcome to abrazo, Germany’s No. 1 soap pads.

For decades now, the abrazo brand has been synonymous with steel wool soap pads. Its market-leading position can be attributed to the superior quality of abrazo products and the trust placed in them by households all across Germany each and every day.

Top brand

abrazo is the No. 1 brand in the German retail sector and has been the favourite soap pad of German households for many years.

Made in Germany

abrazo products are made exclusively in Germany. They are dermatologically tested and skin-friendly, and are unparalleled when it comes to cleaning performance.

Top quality

The unique soapiness that comes from natural plant-based soap and the velvety steel wool mean our products are high quality and exceptionally eco-friendly.